privacy policy

This Privacy Policy is designed to help you understand how the owner of the rather.com, which is owned by Swiftrank Pte Ltd (dba TravelShark), website ("rather.com") collects and use the personal information you decide to provide via the website located at www.rather.com (the "Site").

This Privacy Policy is part of the binding contract formed between you and rather.com under the rather.com Terms of Use (“Agreement").

You should read this Privacy Policy and the Agreement carefully. By using or accessing the Site, you are accepting the terms of and practices described in the Agreement, including this Privacy Policy.

What information do we collect?

We collect aggregate information from you in the form of cookies and user behavior regarding how you move within the Site.

We collect information from you when you place an order. When ordering on our site, as appropriate, you may be asked to enter: name, e-mail address, mailing address, phone number or credit card information.

You may, however, visit our site anonymously.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

To process transactions – Your information will be used in a highly secured environment to process your transaction(s) and to ensure that you receive your books or other products in accordance with your order.

To send periodic emails - The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

We offer the use of a secure server provided by Paypal. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be retained by the Site. 

Gathering Aggregate Data and Cookies

rather.com routinely gathers information about the use of the Site by all users collectively. rather.com's server logs provide us with information such as what pages are being visited most, what domains our visitors are coming from, when our Site is busiest, and what websites are referring users to us. This information helps us to improve our services and to evaluate our marketing efforts. We typically use such data anonymously and aggregately, and this information may be shared with third parties in the aggregate.

When you access and use the Site, rather.com collects technical information, including your browser type and IP address. In addition, we store certain information from your browser using "cookies" to remember usernames and passwords for tracking click streams and informing the web server that you have returned to a specific page. Cookies are pieces of data normally stored by your browser. Cookies cannot obtain Personal Information. One of the primary purposes of cookies is to provide a convenience feature to save time. Because of cookies, rather.com can deliver faster and more accurate results and a more personalized Site experience. However, you can remove, disable or block the Site's cookies using the security or option settings in your browser

Third Party Advertising

Advertisements that appear on the Site are sometimes delivered (or "served") directly to users by third party advertisers. Such advertisers may automatically receive your IP address, and they may download cookies to your computer or use other technologies such as JavaScript and "web beacons" to measure the effectiveness of their ads and to personalize advertising content. Doing this allows the advertisers to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. rather.com does not have access to or control of the cookies that may be placed on the Site by the third-party advertisers. Third-party advertisers have no access to your Personal Information unless you choose to share it with them.

Do we disclose any information to outside parties?

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Terms and Conditions

Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our website at http://www.rather.com.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, send an email notifying you of any changes, and/or update the Privacy Policy modification date below.

This policy was last modified on October 7, 2011.